Like just about everyone, Hotels.com had to change plans when the pandemic arrived. This spring, the travel-booking company had planned to run a set of commercials that debuted last year and included a spot called “My Dream.” In it, the company’s mascot, Captain Obvious, is riding in an airplane; his arm is pressed up against one fellow passenger and his fingers are dipping, with abandon, into another’s proffered bag of snacks.
‘brands Are Really Going To Be Judged.’ Companies Are Walking A Tightrope During The Covid-19 Pandemic
Katy Steinmetz, Time: Business
Thu, 04/02/2020 - 12:08pm
Topics: dream.&rdquo obvious,&rdquo ldquo;be rewarded,&rdquo ldquo;just stay home.&rdquo ldquo;we time companies ldquo;from patrick strother minneapolis-based scg ldquo;and luxury new balance ldquo;brands hershey&rsquo advertiser perceptions margaret johnson san francisco-based silverstein partners pepsico rohit bhargava non-obvious megatrends april brooks brothers ldquo;to americans patrick&rsquo day guinness budweiser the warriors acknowledging boden w the zsolt katona uc berkeley&rsquo haas school business making coors light march madness ldquo;the official beer lsquo;working&rsquo remotely.&rdquo ldquo;humor plenty pottery barn wfh uber eats ldquo;you lvmh bloomberg aimbridge hospitality marriott hilton hyatt york city carnival corporation banks ldquo;action comcast melinda gates foundation the edelman ldquo;it hotels captain obvious captain march the for or ford johnson pr edelman covid-19 of judged people campaign it’s don’t good ads consumers company’s feel firm offering customers long put company crisis healthcare employees that’s showed we’ve set you’re spot message send moves free advertising industry social late canceled people’s quickly eating hand distancing ways care ldquo;what respondents consumer moment outbreak easy individuals rooms fingers responsive struggling bill months sanitizer hospitals we’re started tone perfect shift runs usual ldquo;that masks quarantine stuff show communications including emails run running plans pulled marketing planned
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