FRIDAY NOON: These are very early estimates. But DreamWorks/Disney’s Real Steel is dominating the North American box office today and looking at a mid-$20sM weekend if not higher. Hollywood will only be impressed if the result is mid-$30sM because this action pic has a family overlay and its budget was $110+M. By contrast, director and star George Clooney’s newcomer The Ides Of March from his Smokehouse Pictures and Sony had only a $12.5M production budget after rebates.

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