2 Reasons Why The 'shining' Sequel 'doctor Sleep' Flopped At The Box Office

Warner Bros. "Doctor Sleep," a sequel to "The Shining" based on Stephen King's book of the same name, made just $14 million domestically over the weekend. Box-office experts say that the studio Warner Bros.' made two drastic mistakes: marketing it as a "Shining" sequel and not releasing it during the Halloween season. Visit Business Insider's homepage for more stories. "Doctor Sleep," from "The Haunting of Hill House" director Mike Flanagan, seemed like a winner not long ago.

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