In case you've been living under a rock, the marijuana industry, and stocks associated with marijuana, have been on fire. The success of weed businesses and marijuana stocks are a direct result of a shift in public opinion toward cannabis, and a softening stance among select state governments that are eager to generate new revenue.For instance, a 2016 Gallup poll and a 2017 CBS News poll found that 60% and 61% of respondents, respectively, want to see recreational pot legalized nationwide.