If you show your reader what's in it for them if they respond, you add motivation.Qi Yang/Getty Images The average person receives more than 121 emails a day, and they can't all get a timely response. To capture the attention of your reader, be clear about exactly what you need them to do. Providing a deadline increase the urgency, and adding why it matters to them makes it personal. Business owners and sales professionals lament the poor response rates of their emails.