American businesses lose an estimated $37 billion a year due to meeting mistakes. Steve Jobs made sure that Apple wasn’t one of those companies. Here are three ways the iconic CEO made meetings super productive. 1. He kept meetings as small as possible In his book “Insanely Simple,” longtime Jobs collaborator Ken Segall detailed what it was like to work with him. In one story, Jobs was about to start a weekly meeting with Apple’s ad agency. Then Jobs spotted someone new. “He stopped cold,” Segall writes.