5 Features An Amazon Phone Might Offer

[...] innovations like the Kindle Fire and Prime membership program demonstrate that the online retailing giant has a knack for using its massive size and marketing budget to capitalize on gaps in the marketplace. [...] when you're shopping online, you could pull up a 3-D image of sneakers or a jacket and see all of the features easier, suggests Bill Menezes, principal research analyst at Gartner. Amazon is rapidly expanding into the gaming arena with its Amazon Game Studio and video game offerings on its new streaming device, Amazon Fire TV. Rather than dragging a shopping cart through aisles —or even scrolling through a list of products online— a quick wave of the phone in your pantry could have all your groceries at your doorstep within hours. IDC's Llamas suggests one of the phone's selling points could be a free ad-supported version of Amazon's current instant Video service, which is included in the $99 per year Prime membership. [...] as Amazon has shown with its tablets, the company is willing to deliver high-quality hardware at a loss in order to undercut competitors like Apple and put its devices in the hands of people who will use them to buy Amazon's goods and services.

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