According to Content Marketing Institute, 76 percent of businesses have some sort of blog they update on a regular basis. So, if you’re reading this post, your business likely has a blog…and so do your competitors. The question is, how do you make sure your blog is better than theirs? A common issue is that we don't know which optimization techniques will give us a leg up on our competitors. A few weeks ago, I ran across this fascinating content optimization cheat sheet from Siege Media.…