5 Takeaways From A Punch-less Summer Box Office

NEW YORK (AP) — The movie of the summer might have been Marvel's irreverent hit "Guardians of the Galaxy," the top domestic film at the box office. Nothing can stop it, not even the broken leg of an aged Hans Solo (Harrison Ford), at the mercy of a mechanical door on his trusty Millennium Falcon, no less. When the season sputters to a close on Monday, the summer box office — regardless of whatever is added to the coffers by weekend front-runner "Guardians" — will be about 15 percent down from last year's summer. — THE MOVIES SIMPLY WEREN'T GOOD ENOUGH: "Maybe we had a lot of titles that looked good on paper," says Dan Fellman, head of domestic distribution for Warner Bros., whose Adam Sandler comedy "Blended" and largely acclaimed Tom Cruise action flick "Edge of Tomorrow" found lukewarm receptions. The self-mocking "Guardians," starring Chris Pratt, and the operatic apocalyptic tale "Dawn of the Planet of the Apes" won the most cheers from moviegoers and critics alike. [...] many of the summer's top releases, like the Melissa McCarthy road trip "Tammy" and the flopping neo-noir sequel "Sin City: A Dame to Kill For," simply weren't up to snuff. DreamWorks' "How to Train Your Dragon 2," also didn't rally the box office like it was expected to, and Sylvester Stallone's "The Expendables 3" signaled the end of an already elderly franchise. Let's take advantage of the soft spots in the calendar, says Paul Dergarabedian, senior media analyst for box-office tracker Rentrak. Even the summer's cult hit, the futuristic allegory "Snowpiercer," was a distinctly international production made in South Korea and largely seen not in theaters but on video-on-demand. The hope is that the constant ebb and flow of the movie business will next year tilt back toward buffo box office.

 

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