[...] the color of a corporate logo is partially responsible for how a consumer perceives the brand — red can evoke intensity and aggression; blue can evoke comfort and clarity; yellow can evoke energy and freshness. A famous illustration of framing is the 1974 study by Elizabeth Loftus and John Palmer of the University of Washington that asked groups of participants to watch a video of a simulated car crash and guess how fast the cars were going. According to expectations violation theory, a positive violation of our expectations causes us to perceive something as much more favorable than it otherwise would be, and a negative violation has the inverse effect. In a Harvard Business Review post, Parr recommends that you "ask an unexpected question, beat a tough deadline, [or] invite [someone] for a walk instead of a coffee" to gain favor with your boss, colleague, or client. Barridge conducted a study in which he found that lab mice who were stripped of dopamine were still able to feel pleasure when they were given sugar water, but lost the motivation to achieve rewards, which caused many of them to die. Parr recommends, for example, that managers can retain their most talented employees by balancing extrinsic rewards (a tangible means of satisfaction) like bonuses with intrinsic rewards (opportunities to better oneself) like new challenges. Robert Cialidini of Arizona State University calls people's natural tendency to accept authority without question "directed deference." According to the uncertainty reduction principle, the brain is constantly searching to reduce uncertainty about the target of its focus. Why 'Shark Tank' investor Robert Herjavec says this entrepreneur might be the best in the show's historyNeuroscientist debunks one of the most popular myths about the brainLinkedIn's billionaire founder shares his best networking adviceSEE ALSO: 6 habits of the most likable people

NEXT
BING NEWS:
  • SCHD: I Own This ETF And Sleep Like A Baby
    Schwab U.S. Dividend Equity is well-diversified and not heavily reliant on the technology sector. See why SCHD is a Buy.
    04/19/2024 - 12:01 am | View Link
  • More

 

NEXT
Welcome to Wopular!

Welcome to Wopular

Wopular is an online newspaper rack, giving you a summary view of the top headlines from the top news sites.

Senh Duong (Founder)
Wopular, MWB, RottenTomatoes

Subscribe to Wopular's RSS Fan Wopular on Facebook Follow Wopular on Twitter Follow Wopular on Google Plus

MoviesWithButter : Our Sister Site

Movies With Butter More Movie News

More Business News

  • Apple confirms May 7 event: We're expecting new iPads and 2 other products
    Mashable, Tuesday - 04/23/2024 - 10:53 AM

    Our long national nightmare is over: iPads may be finally launching in two weeks. In an invite image sent to press on Tuesday, Apple confirmed it will hold a livestreamed product announcement event on May 7 at 7 a.m. PT/10 a.m. ET. The event, titled "Let Loose," is advertised with an image of a hand holding an Apple Pencil, all but confirming that this will center around iPads. SEE ALSO: How to cancel your Apple TV+ subscription from your desktop or your phone Yeah, this is for iPads, alright. Credit: Apple May 7 Apple event: What we're expectingOf course, that's not terribly surprising.

    More | Talk | Read It Later | Share
  • Netflix's 'Atlas' trailer sees Jennifer Lopez hunting AI Simu Liu
    Mashable, Tuesday - 04/23/2024 - 10:44 AM

    As Mashable's Amanda Yeo wrote of Netflix sci-fi thriller Atlas: "If AI wrote propaganda, this is probably what it would look like."Keep that in the back of your mind as you watch the second trailer for the film, with Jennifer Lopez out front as the titular Atlas Shepherd. A data analyst and agent with a grudge against AI, Atlas finds herself on a mission to retrieve a rogue robot (Simu Liu), one she's met before.

    More | Talk | Read It Later | Share
  • Get serious about productivity on the go with 20% off a Microsoft Surface Laptop Studio 2
    Mashable, Tuesday - 04/23/2024 - 10:29 AM

    SAVE $558.66: As of April 23, the Microsoft Surface Laptop Studio 2 (Intel Core i7, 32GB RAM, 1TB SSD) is just $2,241.33 at Amazon. That's a discount of 20%. Opens in a new window Credit: Amazon Microsoft Surface Laptop Studio 2 (Intel Core i7, 32GB RAM, 1TB SSD) $2,241.33 at Amazon $2,799.99 Save $558.66 Get Deal Ready to buy a new laptop, but looking to think outside the box a bit beyond a vanilla Windows computer or a MacBook?

    More | Talk | Read It Later | Share
  • It's not just you: X (Twitter) was down
    Mashable, Tuesday - 04/23/2024 - 10:08 AM

    If you tried to use X this morning (April 23) and saw something wonky, you're not alone. The social media platform formerly known as Twitter was acting up all morning. For some users, it showed reposts as the manual RTs of yore. Other users couldn't update their home screen or trending topics but could see updates in specific people's profiles.

    More | Talk | Read It Later | Share
  • Mercedes-Benz beats Tesla to selling Level 3 autonomous cars in the U.S.
    Mashable, Tuesday - 04/23/2024 - 09:41 AM

    Mercedes-Benz is bringing Level 3 autonomous vehicles to the U. S. — the first automaker to do so. While Tesla calls its driver assistance system "Full Self-Driving," with CEO Elon Musk promising, and then failing to deliver, Level 4 or Level 5 autonomy, it is actually Mercedes-Benz that officially achieved the feat of getting a Level 3 car on a U.

    More | Talk | Read It Later | Share
  • Sonos' new app has all your music on the Home screen
    Mashable, Tuesday - 04/23/2024 - 09:00 AM

    Sonos has heard you, its users, and it made its mobile app better. That, at least, is the company's promise as it unveiled its new mobile app, as well as an all-new web app, on Tuesday. The upcoming app refresh does away with tabs on the bottom of the screen, instead providing access to Sonos system controls, your music library, recently played items, and the search bar, all on the Home screen. No more tabs. Credit: Sonos I haven't been able to try the new app myself yet, but I've seen demos and it does look a bit easier and faster to use.

    More | Talk | Read It Later | Share