Tommy Lovell/INSIDER As a natural brunette, I've dreamed of bleaching my hair into oblivion for many years. I finally decided to take the step and dye my hair platinum blonde. The platinum blonde process is long, expensive, extremely damaging, and sometimes painful. If you dedicate the right amount of research, commitment, and money to the journey, in my opinion, it's well worth it in the end. I would consider myself a person with abnormally high self-esteem.