Topics: Marketing and Advertising : Branding

Branding enables an organization to differentiate its goods or services from those of its competitors. The process of branding involves developing a product's name with a logo, colors, and packaging.




Corporate Identity Corporate Identity View: News Rack - Sub-Categories - DMoz
Character Creation and Licensing, More »

Naming Naming View: News Rack - Sub-Categories - DMoz
Naming agencies and verbal branding companies are firms that specialize in the development of the words used to label or describe goods, services, and organizations.
Software & Tools, Weblogs, More »

Positioning Positioning View: News Rack - Sub-Categories - DMoz
Positioning is the art of creating a unique, memorable place for your company within the landscape of your competitors.
Consulting, Product Placement, More »

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