Scott Belsky. Adobe Scott Belsky is the chief product officer of Adobe and founder of Behance, Adobe's social media platform. The following is a recent blog post, republished with permission, that originally ran on Medium. He discusses how crypto art cuts out the middle man and gives artists full credit and fair payment. Visit the Business section of Insider for more stories. Over the last year I became the proud owner of "The Furry Lisa," among several other one-of-a-kind digital creations often referred to as "crypto art" or "NFTs" (non-fungible tokens - a special type of cryptographic token and digital contract that represents something specific and unique as opposed to Bitcoin and other cryptocurrencies and tokens that are fungible). Pieces of Belsky's art collection, including the 'Furry Lisa' (center). Scott Belsky But before I explain the personal significance of "The Furry Lisa" (and break down the major players in this space and the mind-blowing broader implications), let me start with a bold proclamation:This NFT world is likely the greatest unlock of artist opportunity in 100+ years.

 

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