Alibaba’s Singles’ Day Sales Top $38 Billion

Manish Singh, TechCrunch
Mon, 11/11/2019 - 9:13am

After 24 hours of frenzied buying and selling, and weeks of aggressive advertising and promotions before it, the Alibaba Group said today its sales hit another record high on Singles’ Day, the biggest shopping day on the planet. The Chinese e-commerce giant said its platforms sold goods worth 268 billion yuan, or $38.4 billion today, easily exceeding last year’s record $30.7 billion haul.

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