Amazon Opens Its First Fashion Store In Los Angeles

Danica Lo, Fast Company
Wed, 05/25/2022 - 4:47am

The 30,000-square-foot retail space features fitting rooms where the Amazon Style algorithm will deposit suggested pieces for shoppers to try on. Amazon opens its first brick-and-mortar fashion store today at The Americana at Brand, a shopping complex in Glendale, California. Announced earlier this year, the physical retail experience is described as a mix of Amazon Style app-based interactions, in-store styling-and-fitting services, online-to-IRL try-ons, and Amazon One palm-recognition-based checkouts—a blend of data-driven technology that makes the customer journey unique in the fashion space.Read Full Story

Topics: the americana brand glendale california amazon one read full story amazon style amazon fashion store retail

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Amazon Opens Its First Fashion Store In Los Angeles

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