Despite Amazon’s lofty ambitions to reimagine the multimedia center, its Fire TV streaming box entered the streaming-video fray earlier this month with a frustrating, fractured search engine. Amazon is taking some steps to fix the Fire's flaws—but so far it's not close to solving its biggest problems. See also: Review: The Amazon Fire TV Is Kind Of A Mess True, Amazon customer reviews of the device are generally positive—five-star reviews account for roughly for almost half of nearly 2,400 reviews so far; the average review is 3.9 stars out of five.