America The Great

The Week - Tech, The Week: Tech
Wed, 11/29/2017 - 4:47am

America the great

Ever since President Trump sauntered into the White House, America's image — or "brand," in marketing parlance — has taken a beating. This month, a Nation Brand Index poll of public opinion in 50 countries found that the "Trump effect" had caused America's reputation to drop from first to sixth place in world rankings on a whole host of metrics, such as its attractiveness as a tourist, business, and work destination.

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