Morningstar analyst David Whiston is cautiously optimistic about Tesla's prospects. In a note published Monday, he writes: Although we stress the uncertainty in investing in Tesla today, the company's competitive position is better than some may expect from a tech startup that makes automobiles... And yet: ...Although Tesla's long range gives it a huge advantage over pure EVs on the market (265 miles EPA range for the 85 kWh battery versus 84 miles for the Nissan LEAF and 76 miles for the Ford Focus), we consider Tesla's competition to be the entire auto industry rather than just EVs.