When the anonymous social media app YOLO was launched in May 2019, it topped the iTunes downloads chart after just one week, despite the lack of a major marketing campaign. Designed to be used with social network Snapchat, YOLO lets users invite people to send them anonymous messages. Its viral popularity followed that of other apps, such as the now infamously defunct Yik Yak as well as Whisper, Secret, Spout, Swiflie, and Sarahah.

Topics:  snapchat   yik yak   whisper   secret   spout   swiflie   sarahah   yik this   the next web   yolo   anonymous   apps   social   popularity   led   
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