Apple Explores Move Into Original Programming Business

adcelannotate = {"mobilepaywallcategory" : "MOBILE_PREM-LIFE_ENTERTAINMENT","nativepaywallcategory" : "NATIVE_PREM-LIFE_ENTERTAINMENT"};Apple Inc is looking to move into the original programming business to compete with video streaming companies such as Netflix Inc, Variety reported on Monday. Apple, which aims to begin offering the service next year, has held preliminary talks with executives from Hollywood in recent weeks to gauge their interest in producing entertainment content, Variety reported, citing sources.

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