On Friday, Apple confirmed that it had acquired book recommendation service BookLamp, as TechCrunch and Re/code first reported. Apple is believed to have paid between the $10 million and $15 million for the company, according to TechCrunch, although Apple didn't officially disclose any numbers. It's unclear exactly why Apple decided to purchase the Idaho-based startup, but the company issued a statement saying the following: "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans." Apple will presumably use the company's technology to improve its own book store, iBooks, which houses more than 2 million free and paid book titles.

Topics:  re/code   techcrunch   idaho-based    the pandora   ceo aaron stanton   kickstarter   amazon   apple   booklamp   book genome   stanton   publishing   perspectives   book genome project   game   books   acquired   technology   service   company   million   told   points   provide   content   data   paid   created   unclear   time   reading   search   density   reader   titles   specific   program   scenes   platform   

 

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