It is one of those products that seems too good to be true — except in this case, it’s winning over hardcore skiers, snowboarders and ski-tuning experts. A new, waxless base treatment product called Phantom claims to eliminate the need to ever wax your boards again, for their lifetime. It is a one-time, permanent application.

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    It was a combination that won — a partnership that married a veteran operator with a financial player that pulled together the biggest deal in ski resort history. The operator, Aspen Skiing Co ...
    04/5/2024 - 4:12 am | View Link
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