At&t, As New Owner Of Directv, Offers Tv-wireless Package

NEW YORK (AP) — AT&T is unveiling a new package that combines traditional TV and wireless services as it seeks to broaden its offerings following its $48.5 billion purchase of satellite TV company DirecTV about a week ago. The change isn't huge, given that AT&T and DirecTV already had cross-marketing deals as separate companies. But Monday's announcement is "the first step of what's to come," said Brad Bentley, AT&T's chief marketing officer for entertainment and Internet services. Bentley said AT&T is planning several products to integrate mobile phone and TV services in ways rivals can't because they don't own both businesses.

Topics:  york ap     at&t   but monday   brad bentley   internet   bentley   at&t   tv   directv    bentley   package   services   

 

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