Attempt To Rebrand Harlem As 'soha' Leaves Residents Fuming

Attempt to rebrand Harlem as 'SoHa' leaves residents fuming

NEW YORK (AP) — Community activists in New York City say an attempt to rebrand a section of Harlem as "SoHa" — short for Harlem — is insulting and another sign of gentrification run amok.

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