Wong Campion/Reuters This fall, Mattel plans to introduce Hello Barbie, a Wi-Fi enabled version of the iconic doll, which uses ToyTalk’s system to analyze a child’s speech and produce relevant responses. “She’s a huge character with an enormous back story,” Mr. Jacob says of Barbie. “We hope that when she’s ready, she will have thousands and thousands of things to say and you can speak to her for hours and hours.” – The New York Times Scripting "thousands and thousands of things" for Barbie to say sounds like a lot of work.