Like its signature gingham patterns, Bath & Body Works is all about contrasts. It’s predominately women-led in a retail industry where men often still have the final say. It’s growing globally largely because of what it can do locally. And it makes seemingly simple products that belie a greater complexity. How much can one really do with a Japanese cherry blossom?

Topics:  it s   japanese   spoiler    body works nyse   bbw    bath    body works   women-led   

 

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