Looks like the reports that have been in play for months now have finally been confirmed: Beats Electronics, known best for their hip Dr Dre headphones and partly backed by HTC (who had also been a rumored MOG buyer), is indeed buying the music streaming service MOG, with the acquisition now confirmed by both sides.

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BING NEWS:
  • Beats Electronics
    In order to differentiate itself from other smartphone vendors, HTC has invested $300 million in the manufacturers of Dr Dre headsets, Beat Electronics ... With Beats by Dr Dre branding, HTC will aim to attract youngsters with its smartphones.
    09/23/2014 - 4:13 pm | View Link
  • A farewell to MOG: Streaming service shuttered by Beats
    Beats has incorporated some of the best features of MOG, along with our curated playlists from our expert curation team. The site includes a link to subscribe to Beats Music. The news comes days after the official announcement of Apple’s acquisition of ...
    06/1/2014 - 6:32 pm | View Link
  • Dr. Dre on Apple's Beats acquisition: I'm the 'first billionaire in hip hop'
    a href="//storify.com/cbccommunity/dr-dre ... Apple would be interested in purchasing the company.

    While Beats, which launched its own streaming music service

    05/9/2014 - 2:48 pm | View Link
  • Apple nearing $3.2 billion deal to buy Beats Electronics: report
    SAN FRANCISCO -- Apple is orchestrating a $3.2 billion acquisition of Beats Electronics ... In 2012, Beats bought streaming music service MOG, which it transformed and relaunched as Beats Music earlier this year. The launch was fueled by a landmark ...
    05/9/2014 - 7:32 am | View Link
  • Beats Audio Acquires MOG Music Service
    According to Beats, MOG will continue to operate as an independent company, with no immediate changes planned. The companies were rumored to be inking a partnership deal in March, when inside sources confirmed an acquisition, but the deal didn't close ...
    07/2/2012 - 3:54 am | View Link
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