Looks like the reports that have been in play for months now have finally been confirmed: Beats Electronics, known best for their hip Dr Dre headphones and partly backed by HTC (who had also been a rumored MOG buyer), is indeed buying the music streaming service MOG, with the acquisition now confirmed by both sides. The move will give MOG -- struggling to grow against the runaway success of Spotify -- a new lease of life tied to a specific hardware maker; and Beats another step up on the consumer electronics experience, following in the mold of Apple in providing the whole package from one brand. "The addition of MOG's music service to the Beats portfolio will provide a truly end-to-end music experience," David Hyman, the founder and CEO of MOG told USA Today.

Topics:  beats electronics   dr dre   htc   spotify   david hyman   ceo   usa   today   march   beats   mog   acquisition   confirmed   experience   music   play   confirmation   service   
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