Molson Coors will pay homage to the founding of its Blue Moon Brewing subsidiary with a limited number of bottles of the famous beer under its original name, Bellyslide Wit. The collector’s edition, bottled six-pack will only be available to people who enter and win an online sweepstakes at Back2Bellyslide.com that began on March 30 and ends on Friday, April 14 (winners will be notified via email on or around April 17). The marketing (there is also a line of merchandise featuring retro-looking clothing and hats) is part of an effort to increase Blue Moon’s visibility after its first Super Bowl ad in February, Mara Schaefer, senior director of Above Premium Beer at Molson Coors, said in a statement. There are many stories told about the creation of the beer – a cloudy, Belgian-style ale brewed with orange peel and coriander – but most go like this: Bellyslide Wit was first brewed in 1995 at the Sandlot (then known as Rounders), the tiny, Coors-owned brewery at 22nd and Blake streets, as well as inside Coors Field.
Blue Moon Beer Pays Homage To Its Coors Field Roots With Bellyslide Wit
Jonathan Shikes, Denver Post: Living
Fri, 03/31/2023 - 11:06am
Topics: blue moon brewing back2bellyslide march blue moon s super bowl february mara schaefer above premium beer belgian-style rounders coors-owned blake squeeze play wheat power alley esb slugger stout pinch hit pilsner related articles you ll major leagues former sf giants matt williams padres kris bryant s proving rockies how colorado s mlb amateur draft keith villa wayne waananen the denver post the sandlot but wanennan rockyard brewing castle rock station littleton brew co united states chestnut place denver s river north art district john legnard subscribe stuffed molson coors blue moon brewing bellyslide wit april beer coors sandlot field denver keith waananen homage brewery separate brewed plans company tap year scale food baseball baseball-themed pay original concept email craft told recipe brewmaster red
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