A Brand New Game

EARLIER this year BMW advertised on WeChat, a popular messaging app in China with around 550m monthly users. But its ads were shown only to those whose profiles suggested they were potential buyers of expensive cars. Others were shown ads for more affordable stuff, such as smartphones. The campaign bruised a few egos.

Topics:  wechat   china   facebook   twitter   linkedin   bmw   brand   advertising   shown   marketing   ads   today   
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BING SEARCH:
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