There's a new form of blog post going around comprising short, single-sentence paragraphs. Mostly marketing cliché delivered in the smugly impatient tone of know-it-all men, "Broetry" is the perfect material to game LinkedIn. “I probably average around, 4,000 engagements and 600,000 views per post,” said Fechter. He also stressed that it’s “all organic” traffic and he doesn’t spend a cent marketing the content. Three online marketers that spoke with BuzzFeed News said that they first noticed the single-line, single-paragraph updates becoming more prevalent on LinkedIn in late September, when copycats began mimicking Fechter hoping for similar success.