A $107 billion bid by the world’s biggest beer company, Anheuser-Busch InBev, to buy the world’s second-biggest beer company, SABMiller, received the federal government’s blessing last week. The question now is whether American beer lovers ought to be concerned. And the answer is unsatisfying: nobody’s sure yet. While a can of Bud will likely cost about the same next summer as it does today, beer insiders say the real impact of this acquisition—nicknamed the Megabrew deal on Wall Street—on the robust American industry could come in the form of fewer locally-owned breweries, and therefore fewer consumer choices: fewer craft brews, fewer imports, and less innovation on tasty new products. Whether the industry goes in that direction won’t be clear for at least a couple years.
The Bubbling Concern Over Two Beer Giants’ Blockbuster Merger
Haley Sweetland Edwards, Time: Politics
Tue, 07/26/2016 - 7:21am
Topics: anheuser-busch inbev bud wall street&mdash u.s belgium-based abi u.s northeastern university john kwoka there independent paul gatza brewers association the national beer wholesalers association ldquo;the department nbwa president ceo craig purser u.s u.s millers light abi&rsquo u.s coca-cola pepsi u.s state november it s the justice department u.s deputy assistant attorney general sonia pfaffenroth antitrust division ldquo;we’re abi ceo carlos brito in america u.s department&rsquo july abi time as justice justice department coors molson sabmiller the justice concern merger distribution market distributor craft deal distributors product allowed smaller competition makers biggest products wholly-owned breweries big network conditions small they’re federal special industry robust share rules effective competitors restaurants incentive world’s sell system required control buy government designed company told don represents three-tier giant companies carry store real global years locally-owned approval roughly drop controlled programs terms largest role follow-up extract total preserve deals announced
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