Can Microsoft Rescue Barnes & Noble Now, Like It Did Apple In 1997?

Peter Cohan, Forbes
Mon, 04/30/2012 - 5:16am

Back in 1997, (MSFT) invested $150 million in (AAPL) when its back was against the wall. Today, announced it would invest twice that amount in Barnes & (BKS) to make a Windows 8 version of its Nook e-book reader. Before analyzing ?s latest investment, it?s worth remembering why it took a piece of 15 years ...

Topics: msft barnes bks windows

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Can Microsoft Rescue Barnes & Noble Now, Like It Did Apple In 1997?

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