Cbs' '60 Minutes' Gathers Audience Week By Week

NEW YORK (AP) — The newsmagazine "60 Minutes" was not television's most popular program this year, but for the 11th consecutive season it had more people who watched at least once during the year than any other non-sports show on TV. The Nielsen company's cumulative measurement of programs may not mean much in the business of television, but it's a bragging point at CBS News. For the purpose of setting advertising rates, the currency of television is Nielsen's estimate of how many people watch a program in a given week.Read more on NewsOK.com

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