In China’s cosmetics world, where foreign brands were historically revered, indigenous startups are increasingly winning over Gen-Z consumers with cheaper, more localized options. One of the rising stars is the direct-to-consumer brand Perfect Diary, which is owned by five-year-old startup Yatsen. Yatsen impressed the capital market with a $617 million initial public offering on NYSE in November.

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BING NEWS:
  • China's cosmetics startup Yatsen to buy 35-year-old skincare brand Eve Lom
    In China's cosmetics world ... is plotting another big move as it sets out to buy Eve Lom, a 35-year-old skincare brand owned by British private equity firm Manzanita Capital. On Wednesday, Yatsen, ...
    03/3/2021 - 7:03 am | View Link
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