With participation in traditional faiths at near-record lows, Britain is seeing the rise of what humanists describe as pastors for the non-religious. Last month the University of Westminster in London broke new ground by appointing its first official secular advisor for students. The move followed efforts by the British Humanist Association since 2014 to train more than 100 volunteers to go into schools, hospitals and prisons in order to provide counseling support for those who dont believe in a deity.