The Coca-cola Co V2.0: Smaller Company, Bigger Brand Portfolio

The company we know as Coca-Cola (NYSE: KO) is about to become much smaller, as the business refranchises its massive bottling operations. At the same time, the century-old company is on the prowl for tiny brands, which it can scale through its massive distribution system.In this segment of Industry Focus: Consumer Goods, Motley Fool analysts Vincent Shen and Asit Sharma take a look at both Coke's changing business model and the in-house venture capital arm it uses to make those acquisitions.A full transcript follows the video. Continue reading

Topics:  coca-cola nyse   ko    industry   focus   consumer goods   motley fool   vincent shen   asit sharma   coke   smaller   company   brand   massive   business   

 

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