Coca-Cola is acquiring a minority stake in BodyArmor, the sports drink company-backed by former NBA superstar Kobe Bryant. The Atlanta-based soda giant already competes in the $7.9 billion U.S. sports-drink category with its Powerade brand.
USA TODAY, USA Today: Movies
Tue, 08/14/2018 - 10:05am
Coca-Cola is acquiring a minority stake in BodyArmor, the sports drink company-backed by former NBA superstar Kobe Bryant. The Atlanta-based soda giant already competes in the $7.9 billion U.S. sports-drink category with its Powerade brand.