Cold Cereal Producer Finds Growth In Knockoff Approach

If Toucan Sam heard what Malt-O-Meal is up to, it would throw him for a loop.

Topics:  toucan sam   malt-o-meal   
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    It would make the Honey Nut Cheerios bee buzzing mad. The Minneapolis-based company has quietly notched impressive gains in the otherwise lumbering cold cereal market by mastering the knockoff. Its Tootie Fruities bear a striking resemblance to Froot Loops.
    06/15/2012 - 5:09 pm | View Link
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