With the events business slowly crawling out of its COVID-19 crater, the first day of fall was about looking ahead at the Colorado Convention Center, where construction on the long-planned 80,000-square-foot rooftop ballroom is finally underway. On the sunny side, Denver tourism officials are starting to market it even now, though construction won’t be done until 2023 and it won’t be ready to host events until 2024. But there is a darker side: The latest estimates from Visit Denver, the city’s tourism and visitors bureau, is that the COVID-19 pandemic cost the same convention center more than 800 meetings and the city, its hotels, restaurants and other businesses an estimated $1.2 billion in combined economic impact. Visit Denver isn’t looking past 2022 or giving up on rebooking events that were postponed during the past 18 months.

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