The company has apologized for a colossal mistake at the 89th Academy Awards on Sunday night when actors Faye Dunaway and Warren Beatty wrongly announced the top Oscar went to "La La Land," instead of "Moonlight."
According to Nigel Currie, an independent London-based branding specialist with decades' worth of industry experience, this mistake is "as bad a mess-up as you could imagine."
History is littered by examples when a hard-won reputation nosedives — from sporting legends Tiger Woods and Lance Armstrong to business giants like BP following the Deepwater Horizon oil spill disaster.
 it took over two minutes on air, during which time the "La La Land" team gave three acceptance speeches, before PwC corrected the mistake on stage.
Cullinan said PwC's relationship with the Academy Awards is testament to the firm's reputation in the market for being "a firm of integrity, of accuracy and confidentiality and all of those things that are really key to the role we have with the Academy in counting these ballots."
The best picture mix-up apparently wasn't the only gaffe at Sunday night's Academy Awards.
An Australian film producer says she's "alive and well" despite her photo's inclusion in the "In Memoriam" tribute at the Oscars.
No one who has paid attention to the Academy Awards over the past 89 years has ever seen anything like “Moonlight’s” shocking, exhilarating, stomach-churning come-from-behind Oscar win on Sunday night — a victory that stunned the Dolby Theatre audience and viewers watching around the world. In