Comment On Salesforce To Buy Buddy Media In Deal Worth Up To $745 Million

Salesforce to Buy Buddy Media in Deal Worth Up to $745 Million

Salesforce.com agreed to acquire Buddy Media in a deal worth as much as $745 million, continuing its rapid expansion into social-media marketing.

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    But in recent years Salesforce has broached new markets like social media ... deal activity in recent months. Before Salesforce swooped on Buddy Media, Oracle bought social media marketing company Vitrue for $300 million. In August, Google announced it ...
    09/24/2012 - 12:39 pm | View Link
  • Salesforce.com to acquire Buddy Media for as much as $745m
    salesforce ... of social media marketing provider Vitrue in a deal worth $300m two weeks ago. Similar to Buddymedia, Vitrue consolidates publishing activities for social sites including Facebook and Twitter. Founded in 2007, the Buddy Media platform ...
    06/6/2012 - 1:00 pm | View Link
  • Salesforce to acquire Buddy Media
    "Buddy ... to buy number one." The acquisition is set to complete during Q3 this year, Benioff said. “There's nothing about the climate that contributed to the timing of this,” said Mike Lazerow, CEO and founder of Buddy Media. “This was a deal ...
    06/4/2012 - 10:53 am | View Link
  • Salesforce Splashes Out $689 Million on Buddy Media
    It was revealed on Monday that Salesforce.com (NYSE: CRM) has agreed to buy Buddy Media for $689 million. The deal will be in cash, and it will see CRM cutting its full-year earnings per share forecast. So right from the beginning, Salesforce is buying ...
    06/4/2012 - 4:38 am | View Link
  • Salesforce adds social media muscle with Buddy Media buy
    (Reuters) - Salesforce.com Inc will buy Buddy Media ... Salesforce's biggest ever deal follows rival Oracle Corp's acquisition of social media marketing company Vitrue. Industry website TechCrunch said the Virtue deal was for $300 million. Buddy Media ...
    06/4/2012 - 3:27 am | View Link
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