Comment On Salesforce To Buy Buddy Media In Deal Worth Up To $745 Million

Salesforce to Buy Buddy Media in Deal Worth Up to $745 Million agreed to acquire Buddy Media in a deal worth as much as $745 million, continuing its rapid expansion into social-media marketing.

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    In a massive move just announced, they will be purchasing Buddy Media, an online marketing firm, in a deal worth $689 million up front, but as much as $745 million total in stock and cash. According to Marc Benioff, the CEO of Salesforce, the acquisition ...
    06/6/2012 - 12:39 pm | View Link
  • Salesforce to buy Buddy Media for $689 mln
    SAN FRANCISCO (MarketWatch) — Inc. on Monday said it has agreed to buy social-marketing company Buddy Media for $689 million. Shares of Salesforce CRM, -0.04% edged up a fraction to close at $131.22 as the deal got positive reviews from ...
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    Just weeks after Oracle bought the social marketing firm Vitrue, said Monday it was buying Buddy ... on the deal.) Oracle touted its integration approach with its Vitrue buy last month, saying: “The proliferation of social media and ...
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  • Salesforce Splashes Out $689 Million on Buddy Media
    It was revealed on Monday that (NYSE: CRM) has agreed to buy Buddy Media for $689 million. The deal will be in cash, and it will see CRM cutting its full-year earnings per share forecast. So right from the beginning, Salesforce is buying ...
    06/4/2012 - 4:38 am | View Link
  • Salesforce adds social media muscle with Buddy Media buy
    (Reuters) - Inc will buy Buddy Media ... Salesforce's biggest ever deal follows rival Oracle Corp's acquisition of social media marketing company Vitrue. Industry website TechCrunch said the Virtue deal was for $300 million. Buddy Media ...
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