Comment on After big payday for WhatsApp, more app makers resort to “growth hacking”

After big payday for WhatsApp, more app makers resort to “growth hacking”

When Facebook acquired popular messaging service WhatsApp for an eye-popping $19 billion, other app makers took notice. And, fearful of missing out on a maturing market for “social” apps, some of those companies are trying their hand at what Silicon Valley types call “growth hacking” — or what the average person would call text message spam. Those are the observations of Cathal McDaid of AdaptiveMobile, a network security firm that has produced a report naming some of the worst offenders for growth-hacking.

 

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