Filmmaker Adam Rifkin has secured the film and TV rights to the popular candy treats Peeps for a new animated franchise, along with his producing partners Brent Tinter and Brian E. Rochlin.The Bethlehem, Pennsylvania company Just Born, which makes and distributes the chick and bunny-shaped candies, sparked to Adam Rifkin's idea for a family epic in the same vein as the recent blockbuster The Lego Movie.