As I mentioned yesterday, Israel's public image is taking a real hit from Twitter and Facebook reports on Gaza. Here's their solution: In a campaign to improve its image abroad, the Israeli government plans to provide scholarships to hundreds of students at its seven universities in exchange for their making pro-Israel Facebook posts and tweets to foreign audiences. The students making the posts will not reveal online that they are funded by the Israeli government, according to correspondence about the plan revealed in the Haaretz newspaper. Prime Minister Benjamin Netanyahu’s office, which will oversee the programme, confirmed its launch and wrote that its aim was to “strengthen Israeli public diplomacy and make it fit the changes in the means of information consumption”. The government’s hand is to be invisible to the foreign audiences.