"Minecraft is digital Lego," says Lego marketing director David Gram. "We only wish we had invented it." He says this in about the same breath as the phrase "core brand beliefs," a concise reminder why they didn't.
Rob Beschizza, Boing Boing
Thu, 08/21/2014 - 6:13am
"Minecraft is digital Lego," says Lego marketing director David Gram. "We only wish we had invented it." He says this in about the same breath as the phrase "core brand beliefs," a concise reminder why they didn't.