For many small businesses, social media feels like a never-ending party where attendance alone is insufficient – one must make a Big, Continuous Splash. That pressure produces a classic, if disappointing, effort/reward imbalance for many small businesses. Indeed, a survey released by Manta earlier this year said that nearly 50 percent of [...]
Comment on Is Social Media Worth It For Small Businesses?
Michael Fertik, Contributor, Forbes
Thu, 08/21/2014 - 10:05am
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