Comment on Google doesn’t need Twitch for game streaming

Google doesn’t need Twitch for game streaming

When it comes to the game and e-sports streaming scene, Twitch is the 800-pound gorilla. But when it comes to online video as a whole, YouTube is the dominant force, which is why the early reports that Google was going to buy Twitch were a little strange. Google has all the infrastructure and technology to deliver video—including live game streaming—and in fact, Google does the job better than Twitch. What Twitch has is a very strong brand, as the site people go to for livestreams of people playing games.

 

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