Comment on In Memoriam: The Abercrombie & Fitch Logo, 1992 – 2014

In Memoriam: The Abercrombie & Fitch Logo, 1992 – 2014

RIP CREDIT: AP Photo/Ross D. Franklin After a long battle with changing public tastes and the economic recession, the Abercrombie & Fitch logo is no more. The logo was officially pronounced dead on an earnings call with analysts. CEO Mike Jeffries announced, “In the spring season we are looking to take the North American logo business to practically nothing.” We must also bid farewell to the A&F logo’s dear friends: bad lighting, the banning of black clothing, and the overwhelming scent of Abercrombie perfume.

 

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