Cravings—such a dirty word when you’re trying to lose weight or keep it off. No matter what your “I-want-it-now” food is—pizza, burgers, ice cream, cupcakes—you probably wrestle with what you want to do (eat it now!) with what you “should” do (go eat veggies). Unfortunately, it’s true that many of our daily habits actually make cravings more intense and frequent, making healthy decisions harder.