Comment on Why Marketers Should Cut Ties With Incumbent Agencies Sooner

Why Marketers Should Cut Ties With Incumbent Agencies Sooner

This article is by Lisa Colantuono, co-partner of AAR Partners, an agency search consultancy. If great relationships grow stronger over time, then why is it that the American Association of Advertising Agencies reports that approximately 650 agency reviews are conducted annually? And more noteworthy is the fact that incumbents retain the [...]

 

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